An accomplished executive who thrives on leading “teams of teams” in driving a company’s business forward through marketing and is recognized as uniquely talented in B2B marketing strategy development.
Greg Myers is an accomplished executive who thrives on leading “teams of teams” in driving a company’s business forward through marketing and is recognized as uniquely talented in B2B marketing strategy development. He takes a high level view, incorporates a broad customer perspective and connects the dots between corporate goals and marketing execution. With an inclusive and collaborative leadership style, Greg brings the right people into the conversation, asks questions that facilitate engagement and drives successful campaigns.
As a marketing consultant for Conduent, Greg is creating the go-to-market strategy for two new products in the Commercial Digital Payments division. In this role, he is developing the value propositions, and detailed launch activities to drive awareness and sales opportunities in the sales funnel.
Previously, as the Vice President of Marketing for First Data Corporation, a publicly held global leader in commerce enabling technology and solutions, Greg managed all of the channel marketing efforts in the US that represent over $1.2 billion in revenue. In this role he develops detailed marketing strategies for top financial institutions in the US including social, digital, mobile and traditional marketing tactics.
Prior to First Data, as the Vice President of Marketing at Chase Paymentech, a division of JPMorgan Chase, he led the marketing teams responsible for revenue growth resulting in market share growth year over year. Additionally Greg launched the first ever social selling program for JPMorgan Chase that resulted in positive ROI in 2 months. Early in his tenure at Chase Paymentech, he served as Director of Product Marketing bringing multiple new products and methods of payment to market and helped build a new digital sales channel by simplifying the messaging around small business products.
Prior to Chase Paymentech, he held various marketing leadership roles with technology driven companies including founding an ecommerce B2B marketplace early in his career. Greg has a BS in Marketing from Auburn University.